Sadly, too many businesses with a website wonder why they get no web traffic. You certainly would not open a retail store in a mall with no signage and you shouldn't publish a website without optimizing your website for traffic.
The art of search engine optimization (SEO) is not only complex, but ever-changing. We have had considerable success in getting out clients' websites listed prominently in the major search engines. There are many factors in achieving that success, including whether your website is in a saturated market to whether you pay for the traffic to your site.
Can your website be found on the web?
In order to be found on the search engines Google, Yahoo!, and MSN your website design must incorporate the most common algorithms used by most search engines and directories to index your pages. If you are lucky enough to have a website that is not in a saturated industry, then you might be able to do well against the millions of pages of competition. But even in a less-saturated industry, you are at the very least competing against thousands of pages and many combinations of keywords. So there are several aspects to being found on the Internet:
Some of the weighting by search engines and directories occurs as a result of good web design but because of the sheer size of the internet, more and more, campaigns to develop link popularity, internet page rank and web traffic are necessary in the form of Google Adwords, Yahoo! Search Marketing keyword bids, blogging, social media bookmarking, Google Adsense ads on your site, link exchange or purchase programs, and affiliate programs. Not all of these strategies may be necessary, but certainly as many as possible and practical should be undertaken to encourage web traffic to your website.
The process starts with good website design and is followed by search engine and directory listings and multiple Points of Presence online. Next, link popularity tactics are implemented, and finally, Pay-Per-Click (PPC) campaigns can be engaged.
These efforts are no less complex than any other marketing strategy. However, with a successful campaign, you should find that further website modifications, enhancements and marketing efforts are paid for by conversion of web traffic into meaningful sales.
